Small transistor radio12/20/2023 However, transistor radios, by the virtue of their smaller sizes, were. One such group of non-consumers were the Japanese teenagers and youths, who wanted to listen to their own radios, away from the restrictions imposed by their parents. Sony understood that many non-consumers of traditional vacuum tube radios (which were expensive and big) would find transistor radios the more viable and attractive alternative. Transistor radios were less expensive, small and therefore portable. However, Sony saw an opportunity in using transistors to power radios. The transistor had been invented in the late 1940s, but it couldn’t match the functionality and quality of the vacuum tubes. At that time, electrical devices, such as radios, used vacuum tubes. In order to successfully market the product, they developed their own sales, distribution, advertising, training, service and support environments, which led to the creation of a lot of local jobs.Īnother successful early Sony product was the pocket radio, introduced in 1955. It allowed people to make recordings quickly, cheaply and accurately, anywhere, anytime. The company’s first successful product was a G-type tape recorder, which they called a “tape-corder.” They made soldering irons, electrical coils, screwdrivers etc. The company couldn’t afford machinery and equipment, so they made their own. Their first product was an electric heated cushion, which was a failure (it caught fire unexpectedly). They invested in new products and technologies, with the aim of serving the needs of the Japanese people, who at that time were suffering from the after-effects of the disastrous war. They wanted to take the company in new directions and create new markets. The company had modest means, but the co-founders, Akio Morita and Masaru Ibuka, had boundless innovation spirit. (They later renamed the company to Sony, to be more marketable) The building was in such a pitiful condition that whenever it rained, puddles of water formed on the floors. Initially it was called Tokyo Tsushin Kogyo and their first building was in a bombed-out department store. Sony, the mega-corporation of today, synonymous with technological innovation and quality, started out from very humble beginnings. This week let’s look at other Japanese companies which also helped Japan get back on the economic development treadmill by investing in Market Creating Innovations. We looked at how Toyota tackled the non-consumption of efficient transportation by developing low cost- and fuel-efficient cars, targeted at Japanese and other East Asian markets, which later paved the way for Toyota’s success in the US market. Last week we learnt about how Japan’s investments in Market Creating Innovations, in the wake of the death and destruction of World War 2, helped the country rise to become an economic superpower within decades.
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